While it may seem to the naked eye that Bovada is a total newcomer, this sports betting site is actually a "rebrand" of legendary sports betting website Bodog. As you may have heard, Bodog has pulled out of the U.S. market completely, so as to focus more on the European and Asian markets where the company sees more opportunity and less legal hassle. Bovada, then, is the new Bodog as far as the American sports betting market is concerned. Bovada officially launched December 14, 2011. We'll give you a hint: the name may be different, but the ease of use, reputation/security, and great customer service has remained the same. Not surprising, since Bovada is run by former Bodog managers. More info
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